Morocco achieved a remarkable milestone in the 2024-2025 season by setting a new record for tomato exports to Ireland, with shipments more than doubling compared to the previous season, according to data from EastFruit, a platform specializing in fruit and vegetable markets.
Total Moroccan tomato exports to the Irish market between October 2024 and August 2025 reached approximately 3,400 tons, with a total value of US$7.5 million. This volume represents double the quantity exported in the previous season and exceeds the previous record (set in the 2020-2021 season) by 62%.
Tomatoes remain the most prominent agricultural product in Morocco's fresh fruit and vegetable export basket, accounting for nearly a third of these exports over the past five years.
Although Ireland represents only 1% of total Moroccan tomato exports this season, it stands out as a promising and rapidly growing market, similar to several Scandinavian markets.
The Irish tomato import season typically begins in October, peaks between November and March, and then declines sharply from June to September. January 2025 saw the highest monthly shipment of the current season, reaching 542 tons.
The Netherlands remains the leading supplier of tomatoes to Ireland, accounting for over 50% of imports, followed by Germany and Spain. Since 2022, Morocco has consistently ranked fourth, but this season it has increased its market share to a record 10%, bringing it very close to the top three competitors.
Conversely, British tomato exports to Ireland have declined significantly. Before Brexit, the UK was a major transit point for Moroccan tomatoes and other European products. With the complexities of re-exporting after Brexit, most Moroccan shipments have shifted to a direct route to Ireland, significantly boosting Morocco's presence in the market.
With this strong performance, Morocco confirms its ability to strengthen its position in promising European markets, and consolidates the status of tomatoes as one of the most important pillars of the national agricultural export sector.
