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Apple reinvents Siri with the power of artificial intelligence to counter ChatGPT

Apple reinvents Siri with the power of artificial intelligence to counter ChatGPT

Apple is preparing to launch its most radical transformation in the history of its voice assistant, Siri, by turning it into an intelligent chatbot powered by advanced language models, a move that puts it squarely in competition with solutions like ChatGPT. This revelation comes in an exclusive report by journalist Mark Gurman, a specialist in Apple affairs, for Bloomberg. According to sources familiar with the project, Apple is currently developing an enhanced version of Siri, internally codenamed "Campos." This version is slated to be integrated into iOS 27 and is expected to be a major announcement at the upcoming Worldwide Developers Conference (WWDC) in June. The fundamental shift lies in the new Siri's ability to interact with users through both voice and text commands, a clear departure from the company's previous design philosophy. This approach contrasts sharply with the previous stances of Craig Federighi, Apple's senior vice president of software enginee…

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