Power and Capital in Morocco and the Future of Major Business Partnerships

Power and Capital in Morocco and the Future of Major Business Partnerships

The Moroccan investment landscape has witnessed a significant development with the termination of the strategic partnership between the Aksal Group, led by businesswoman Salwa Akhannouch Idrissi, and the Holmarcom Group, owned by the Bensalah family. This decision, revealed by Africa Intelligence, brings to an end an economic alliance launched in 2018, which aimed to control key sectors of the commercial real estate and franchise market in the Kingdom. Despite the ambitious goals that accompanied the launch of this alliance, the reality on the ground revealed technical and financial difficulties that hindered the implementation of joint projects, preventing the achievement of the anticipated economic viability. However, the implications of this separation extend beyond mere accounting considerations, encompassing the sensitive context surrounding the Aksal Group's activities in recent years. Observers note that Aksal experienced a surge in growth and expansion, coinciding with admin…

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