Artificial Intelligence

Google launches a unified global language to enable AI to shop for you

Google launches a unified global language to enable AI to shop for you

Google, Walmart, and Visa are shaping the landscape of interactive commerce with the World Trade Organization's protocol. In a strategic move that ends the era of "traditional search" and ushers in the era of "interactive commerce," Google CEO Sundar Pichai unveiled the Universal Commerce Protocol (UCP). This open standard represents a "technological bridge" that allows AI agents, whether from Google (Gemini) or competitors (ChatGPT and Cloud), to directly access major retailers' warehouses, check availability, and complete complex purchases through a single integration point. This announcement, made at the Big Show in New York, is backed by a broad alliance of commerce and payments giants such as Walmart, Shopify, Visa, and Mastercard. The new protocol aims to create a common language that bridges user experience with business process management systems, enabling AI to act as a true "buyer agent" capable of negotiating offers, completing…

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