How does Zuckerberg plan to turn "Threads" into a global profit-making machine?

How does Zuckerberg plan to turn "Threads" into a global profit-making machine?

In a move anticipated since the app's launch, Meta officially announced the start of a new phase in the life of its Threads platform: full commercialization. After spending more than two years building a solid user base and developing interaction tools, Mark Zuckerberg decided it was time to open the doors to advertisers worldwide. This announcement, made on Wednesday, is not simply about adding a new ad slot; it signifies the platform's maturity and its transformation from a "substitute app" into a new backbone of Meta's advertising empire, putting additional pressure on competitors, most notably X. The "Calm Launch" Strategy and Zuckerberg's Wisdom Contrary to expectations that ads would be rolled out immediately upon launch in July 2023, Meta opted for a more cautious approach. This policy, repeatedly praised by Zuckerberg, aims to ensure that new users are not bombarded with excessive advertising before they become accustomed to the app's env…