Morocco has continued to solidify its position as a leading agricultural supplier to global markets, achieving a new record in sweet pepper exports for the fifth consecutive marketing year, according to data published by EastFruit, a website specializing in tracking international agricultural markets.
The source indicated that Moroccan sweet pepper exports during the 2024/2025 marketing season (October to September) reached 189,200 tons, with a value of nearly $240 million. This is the highest level recorded to date, exceeding the previous record set in the 2023/2024 season by 3.7%.
According to the platform, this achievement reflects continuous growth over five years, with an average annual increase of nearly 13%, confirming the dynamism of the Moroccan agricultural sector and its ability to maintain its competitiveness in international markets.
Sweet peppers are the second most important vegetable export from Morocco after tomatoes. Exports take place year-round, with the season starting in October with early varieties, while shipments peak between December and April, coinciding with high demand in the European market.
This season saw the highest export levels in January (25,000 tons) and March (23,000 tons). However, quantities decline significantly starting in June due to the impact of high temperatures on quality and production, with September remaining the weakest month of the season.
The majority of Moroccan sweet pepper exports went to Europe, with Spain, France, Germany, and the Netherlands accounting for 82% of total shipments. West African countries, particularly Mauritania and Senegal, received approximately 7% of exports. Meanwhile, the United Kingdom emerged as a promising market, having increased its imports of Moroccan peppers nearly fifteenfold in the last five years.
The data also showed an expansion in the customer base, with secondary destinations accounting for 5% of total exports, compared to 3.5% in the previous season. The number of countries importing more than 100 tons also increased to 19, compared to 15 the previous year.
This performance, along with record-breaking tomato exports, reinforces Morocco's position as a key player in supplying European markets with fresh vegetables and supports the development of the agricultural sector within the framework of the "Green Generation" strategy, despite climate challenges and rising production costs.
