The role of technology in reshaping the travel experience and hotel services

The role of technology in reshaping the travel experience and hotel services

Even before the global health crisis, the tourism industry was a pillar of the global economy, contributing a significant percentage to the GDP of many countries. Today, as borders reopen, we are witnessing a different tourism landscape, one that bears little resemblance to what it was before 2019. It is a landscape characterized by a comprehensive "reset," where harsh economic factors intertwine with profound changes in traveler behavior. The first and most prominent challenge facing the tourism sector today is "travel price inflation." Travel is no longer as cheap as it was in previous years. Rising fuel costs have led to higher airfares, while supply chain disruptions and staff shortages have driven up prices for hotels, restaurants, and entertainment. For the average traveler, this means that the budget allocated for travel no longer buys the same value. This reality has forced airlines and hotels to adopt new strategies: either raising prices to maintain profi…