The Rise of Circular Supply Chains and Product Longevity in 2026

The Rise of Circular Supply Chains and Product Longevity in 2026

The year 2026 entered economic history through a major gateway called "circular commerce," not just as a sophisticated, sustainable concept, but as a complete business system that measures success by the number of times a product remains functional in the consumer's hands, not by the number of units sold for the first time. Resale platforms grew at three times the rate of traditional retail in the last twelve months, and secondhand fashion became a staple in middle-class budgets, reflecting financial savvy rather than simply being a cheap option. Companies that haven't adapted their model to support "repair-upgrade-rent-remanufacturing" are rapidly losing market share, while new companies are thriving, adopting product-as-a-service (PAS) subscription services and building circular supply chains that insulate the economy against oil and energy shocks. Undeniable Figure: The global market size for circular commerce exceeded $3.4 trillion in 2026, compared to $…

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